On Designing Phygital Narratives within the Cultural Heritage Ecosystem
edited by Letizia Bollini
The book explores the transformations affecting cultural experiences, design paradigms and heritage fruition in an era marked by the phygital turn, the convergence of the physical and digital worlds. Human-technology interaction is redefining our relationship with reality, overcoming the two-dimensionality of the screen to create multimodal, sensorial, spatial, and embodied experiences. In this context, designers are called upon to explore and imagine new models of interaction and communication by creating interfaces capable of meeting the potential offered by digital technology, as well as the expectations, needs, behaviours, and motivations of people. The book stems from the ALICE project (ALICE (A-maz(e)-ing: phygitaL storytelling in desIgn for cultural landscapes & hEritage developed between 2021 and 2024 at the Free University of Bozen-Bolzano) and the Performing Spaces. On Designing Phygital Narratives within the Cultural Heritage Ecosystem international symposium (2023), offering an articulated view of the role of design in the construction and sharing of knowledge and cultural experiences.
Letizia Bollini, PhD. ARTchitect, full professor of Interaction/Communication/Transmedia Design at the Faculty of Design and Art of the Free University of Bozen/Bolzano, where she coordinates the post-disciplinary PhD in Experimental Research through Design, Art and Technologies. Since 1995 she has been been working on interaction, experience, multimodal interface design, both as a researcher and as a designer (extrasmall studio) with a strong focus on the evolution of digital technologies and their impact on people, mainly in the field of Cultural Heritage, Digital Archives and the history of Digital Design. Her monograph Multimodal Directing. Essays 1998-2022 was awarded in the ADI Design Index 2024, selection Compasso d’Oro Award.
